If you can't stand the heat...

...get out of the coloring book business, apparently.

The "friendly Fracosaurus" featured in a 24-page coloring book by Talisman Energy that explained the controversial process of extracting gas from rock formations will no longer be distributed by the company, a spokeswoman told FoxNews.com.

Natalie Cox, a spokeswoman for Talisman Energy USA Inc., said the coloring book, "Talisman Terry's Energy Adventure," was created in 2009 by staff at Talisman's headquarters in Calgary, Canada, as a giveaway for county fairs and other community events along the Pennsylvania-New York border. It's unclear exactly how many were produced and distributed, she said.

Despite no complaints from the public -- only from "the media," Cox said -- the company decided to stop using the publication within the past month...

But if you want to see the self-censored book that raised all the ruckus, click on the friendly fracosaurus: